General Magic was an American software and electronics company co-founded by Bill Atkinson, Andy Hertzfeld, [1] and Marc Porat.

Our award-winning documentary and Workshop Series draws lessons from the General Magic story, offering invaluable insights into cultivating an innovation mindset, navigating failure, …

It tells the story of a technology company called General Magic and their struggle to make a smartphone, all while trying to keep it a secret from other companies that could steal their ideas.

While General Magic was making incredible technology, it wasn’t making a product that would solve real people’s problems. Fadell pitched an idea to pivot and make devices for business …

From the first smartphones to social media, eBay to emojis, the ideas that dominate our lives were born at a 1989 tech startup you've never heard of. 'General Magic' is a tale of how a great …

Multi-award winning documentary General Magic is the untold tale of how a great vision and epic failure changed the world.

Apr 15, 2025 · General Magic was born in 1990 from a dream. CEO Marc Porat called it the “Pocket Crystal”—a glass slab you could carry in your hand that would hold all your …

Mar 13, 2025 · It wasn’t the right time; people weren’t ready for it. In the end, the story of General Magic has it all. Vision and ambition, betrayal and heartache, talent and hubris. When a …

'General Magic' is the untold tale of how a great vision, grave betrayal and an epic failure changed the world. 'General Magic' is a Showtime, National Geographic and Canal+ release and the …

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