LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand has launched Smart Bricks, marking the company’s biggest evolution in ...

Lego's Chief Product and Marketing officer announces the Lego Smart Brick at CES 2026. (Nathan Ingraham for Engadget) The Lego Group is set to host its very first press conference at CES 2026 later ...

LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new “SMART Play” system is fully compatible with LEGO’s existing ecosystem.

Billund, Denmark - Millions of people around the world instantly recognize the look, the feel — especially under foot — and even the sound of LEGO. The plastic blocks have shaped childhood memories ...

Nothing is confirmed at this stage, but it seems that a new LEGO Animal Crossing set will come out in 2026. Based on rumors, the selection of LEGO Botanicals sets in 2026 will include two more sets ...

Target has kicked off a last-minute holiday sale on Lego sets that's arguably better than the promotion it ran during Black Friday and Cyber Monday. The discounts aren't as large as last month's sale, ...

It's easy to find a Lego set for a kid, or even one for a beginner, but what do you get the person who has a vast collection and considers themselves a certified master? Well, I've got some ideas. As ...

From screen icons to engineering-heavy Technic builds, these Lego sets reveal just how fun car culture can be in brick form. Do you have someone in your life with no place for a project car but who ...

The famously elusive World Cup Trophy has just gotten a playful, yet collectible, makeover in LEGO form. The LEGO Group and FIFA have teamed up ahead of the 2026 tournament to release a full-scale ...

Were you a Lego set kid or a giant-bucket-of-Legos kid? I was a sets kid all the way — I loved, and still love, the zen feeling of building something incredible a little bit at a time. Also, every ...

The Droidsmith workshop-themed advent calendar includes buildable Star Wars droids, extra droid parts and workshop equipment with "festive details." USA TODAY Shopping: Shop sales in tech, home, ...