Adobe embeds agentic AI workflows across Creative Cloud, shifting from media generation to production orchestration

For AI system architects, the value of a creative agent lies not just in a native application UI, but in its extensibility.

Adobe’s redesigned AI studio remembers what your creations look like

Adobe is introducing some new capabilities for its Firefly AI assistant, alongside a “reimagined” AI studio that lets you ...
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More consumers using genAI tools to research purchases: Adobe

Get traffic data and keyword intel on competitors instantly. Adobe’s first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and ...

Disney’s Imagineering Arm Using Adobe’s Firefly AI Models for Park Designs

Disney's Imagineering Research & Development unit is using Adobe’s Firefly Foundry to help Imagineers design and visualize ...

Content Creator Brandon B Makes the Outrageous Feel Attainable with Adobe Firefly

Content creator Brandon B creates videos that blur the line between reality and spectacle. One minute he’s staging a moon ...

Adobe’s AI Edge: Turning Solo Creators Into Global Media Brands

As Cannes Lions begins next week, Adobe research shows 87% of creators say AI is accelerating growth while making creativity ...