How Much Of Your Paid Media Budget Should Be Allocated To Upper Funnel?

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Copilot Excel AI Beginners Guide: Faster Cleaning, Smart Analysis, Python Insights

AI Copilot in Excel helps clean dates, split columns, and add currency formats, so you save time and make faster, clearer decisions.
MarketingProfs

Marketing to Machines: The New Funnel for an AI-Driven Buyer

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, ...
CoinTelegraph

Investors funnel $32B into US crypto ETFs despite year-end pullback

BlackRock further separated itself from competitors in the crypto ETF market in 2025, with its Bitcoin and Ether funds, IBIT and ETHA, accounting for the majority of net inflows. US investors poured ...
PC Gamer

There's a valuable LEDX you can grab in Escape From Tarkov's tutorial—and it's lost forever if you don't

Make sure not to miss this valuable item your first time around. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Add us as a preferred source on ...
GitHub

Confused about Abundance Analysis tutorial

The abundance analysis in the tutorial (https://github.com/soedinglab/MMseqs2/wiki/Tutorials#abundance-analysis) suggests mmseqs prefilter to be set at -s 2 since ...
IEEE

Modeling, Dynamical Analysis, and Neural Funnel Synchronization Control of Fractional-Order Coupled PMSMs

Abstract: Industrial internet of things (IoT) is an intelligent system to realize data sharing and interconnectivity among devices by wired or wireless networks wherein the synchronization ...
Search Engine Land

Rethinking the funnel with LLM tracking analytics

For a decade, marketing strategy was engineered to master Google’s “messy middle.” Today, the customer’s exploration and evaluation journey has migrated from the open web (PPC, Reddit, YouTube, ...