Julie Young is an experienced financial writer and editor. She specializes in financial analysis in capital planning and investment management. Dr. JeFreda R. Brown is a financial consultant, ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More A new paper by researchers from Google Research and the University of ...

A few weeks ago, I met with a new client who told me that in the past their main tactic to drive awareness was in-store sampling. They are a new product in a well-represented personal care category ...

Sampling continues to be an effective way for retail marketers to add excitement to their stores. But when mulling over their next promotion, more retailers nowadays are critically asking themselves: ...