New research documents that mascots are underutilized in Super Bowl advertising. Jon Evans, Chief Customer Officer for ...

After 20 years in marketing, I thought I had seen it all but then… I’ve led big regional teams, juggled brand, performance, ...

One of the major challenges facing the agricultural sector is reserving the post-harvest quality of fruits. Significant ...

Digital and online technologies have made our workplace routines faster and easier. They have also made it easier for ...

OpenAI has started offering its new chatbot ads to dozens of advertisers, according to two people familiar with the matter.

Adult learning in the United States continues to evolve as colleges, universities, and professional programs adapt to the ...

VIA, an award-winning advertising and marketing agency based in Portland announced today that Matt O’Rourke will join the agency as Chief Creative Officer, effective immediately. In his new role, he ...

British racing authorities undertook two major marketing efforts last year to grow the sport. Both point to ways that their ...

Media agencies were rated as better at finding efficiencies than creative agencies, with 45.8% of CMOs ranking their media ...

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...

A policy advocate from the American Civil Liberties Union warned FETC attendees last week that fear-based marketing and ...

In the age of AI, I believe that pharmaceutical companies must earn influence through trust, personalized engagement and ...