Your domain name is essentially your business storefront—where old and new customers find you. And with a memorable domain name, you can easily stand out from your competition. But what exactly is a ...

The name change underscores commitment to brokering unforgettable domains Once I knew my industry’s category defining domain was on the table, not buying it became the real risk. If I couldn’t make ...

What do you do if a web address you printed on a physical flyer contains a typo, and you send that flyer to more than 100,000 households? Well, if you’re the Swiss canton (“state”) of Basel-Stadt, you ...

How about some Chilean Seabass instead? That sounds much better. Refined, even. In reality, the Chilean Sea Bass is the Patagonian Toothfish. In the ’70s, American fish wholesaler Lee Lanz changed the ...

Once you’ve decided you need a website, your first to-do item isto make a list of possible names for your site. Then run, don’twalk, to the nearest computer, log on to the internet, go to yourfavorite ...