As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling copy, shooting enticing photos, or even producing glamorous videos are all tactics we ...

Regardless of the business niche or industry, establishing trust and authenticity is paramount, in an era of digital skepticism, companies must continually provide tangible evidence of their product’s ...

Customer testimonials send strong signals of trust because they’re candid endorsements of your product by the people who actually use your product. Your customers will always be more persuasive than ...

Prospective customers are much more likely to buy when they feel their peers have vetted and endorsed a product and, by extension, the person who’s selling it. The best way to do this is to get a ...

Editor’s Note: For any questions regarding the law, please consult an attorney. Customer testimonials are great for your business. They build customer trust, create goodwill for your product, and show ...