A lead magnet is a free resource or deal offered by marketers to customers in exchange for their contact information. They are a tool for capturing leads and building a list of interested prospects.

Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp. About 61% of marketers consider generating traffic and leads ...

Getting traffic to your website is next to pointless if your visitors aren't being converted into leads. You don't need to convince them to buy your product the first time they visit your site, but to ...

Opinions expressed by Entrepreneur contributors are their own. A good lead magnet can generate thousands of leads per month for your business. Lead magnets, those ubiquitous free offers attached to a ...

In this guide, you’ll learn what makes a great lead magnet, who’s doing it right, and how to design your own highly effective lead magnets. A robust email list gives you access to a loyal, receptive ...

Lead magnets have long been an effective tactic for generating more leads and growing an email list. Popular in the marketing industry, lead magnets can also be used by independent business owners to ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Opinions expressed by Entrepreneur contributors are their own. “Make a lead magnet,” they said. Well, you’ve written an ebook, or designed a checklist, or put together a quiz or video series or email ...

In demand generation marketing, you must cater to and steer potential buyers along the awareness stages—the phases of a buyer's journey that lead them toward becoming aware of your services and ...

In this "Put it to Work" lesson, you'll get your hands dirty under the hood of your demand generation machine by diving into lead magnet signup forms. You'll learn which fields you should include on ...

Your website will attract two kinds of visitors: buyers and browsers. Your buyers are ready to buy; their wallets are open. But your browsers are on a quest for ...