The post Paramount Exploring Strategic Partnership for MTV appeared first on TheWrap. Paramount Skydance is exploring bringing on a strategic partner for MTV as it looks to reinvent the cable brand for a digital future, according to Bloomberg.

Film and TV producer David Ellison acquired control of Paramount in August. He’s put reinvigorating brands like MTV and CBS News among his priorities. If he finds a strategic partner for MTV the strategy could serve as a template for other Paramount businesses.

Paramount is sticking by its $30 per share tender offer for Warner Bros. Discovery, arguing in a statement Thursday morning that its all-cash bid remains “superior” to the deal that WBD signed with Netflix, and urging WBD shareholders to back its bid.

The streamer's regulatory defense has "no grounding in market or legal reality," Makan Delrahim tells a House Judiciary subcommittee

Maverick” has lost his lawsuit against Paramount, in which he claimed to have written key scenes in the film. The plaintiff, Shaun Gray, is now facing potential liability for allegedly defrauding the studio and infringing on its copyrights.

In a letter filed with a House Judiciary antitrust subcommittee on Wednesday, Paramount’s chief legal officer, Makan Delrahim, wrote to lawmakers that the Netflix – WBD combination was “presumptively unlawful.”

The media company said it remains committed to the $82.7 billion deal it reached in December to sell its streaming service, studio and HBO cable channel to Netflix.

Paramount Skydance on Thursday reiterated that its $108.4 billion bid for Warner Bros Discovery was superior to a rival deal from Netflix, saying the value of the cable spinoff central to the streaming giant's offer was effectively worthless.

Warner Bros. Discovery's board has unanimously turned down Paramount Skydance's latest attempt to acquire the studio.

Paramount Skydance streaming product and tech chief Vibol Hou is leaving at the end of January. Read his message to colleagues.