The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

Closing your exercise rings or hitting your daily step count are satisfying achievements that can help kick-start healthy ...

With U.S. colleges and universities battling enrollment declines, many student affairs officials are turning to gamification platforms to meet students where they are and keep up with the evolving ...

Gamification has become a real buzzword over the last few years: News articles and statistics about applying game mechanics to incentivize behavior are published almost every day, and we’re seeing ...

Gamification is the application of game design elements and mechanics to non-game contexts to engage and motivate individuals in achieving specific objectives. By incorporating elements such as points ...

Gamification is often viewed as a magic pill that makes people more motivated, engaged, and able to retain the information they are learning. The concept has exploded in popularity over the past ...

In recent years, gamification in education has grown in popularity, with more and more educators using game-based learning to enhance their teaching methods. The reason for this trend is not hard to ...

Brands from Adidas to Duo Lingo use gamification to engage audiences. Danni Smith of Jaywing explains how the power of play can boost customer confidence and loyalty. Gamification has been one of the ...

Gaming operators on the Vegangster platform can now launch configurable gamification campaigns designed to increase player ...

Got gamification yet? If you don’t, you’re not alone — according to Gartner, fewer than 5% of organizations worldwide are using gamification. But get ready: Analysts expect enterprises to start ...

Like many 17-year-olds, Will Coleman was a bundle of energy, playing competitive soccer while juggling classes as a high ...

Abusive customers. Low pay. Tuberculosis infections. Customer support can be a miserable job. Software makers have long promised to improve the life of customer support reps, and now they're at it ...