The Indian Army's designation of 2026 as the Year of Networking and Data Centricity marks a fundamental shift in military ...

Customer-centricity is the discipline of attempting to see things from the customer’s viewpoint rather than from your own, including the essential understanding that those who are “in the business” ...

Brand relevance is a constantly-moving target that CX and marketing professionals never stop chasing. For years, many leaders (including myself) have pursued a customer-centric approach to deliver ...

H Höckel's latest guidebook on market research, ’Through Your Customer’s Eyes’, focuses even more on CX, customer ...

‘Build it and they will come’, they said. First, who exactly is ‘they’? Second, it looks like ‘they’ were wrong, at least in today’s highly competitive world of consumerism. Traditionally, companies ...

Customer centricity eased its way into business vernacular not long ago. It means different things for different brands. Ultimately, it’s about ensuring your customer and their voice have a seat at ...

In the current economic climate, it’s easy to prioritize the short term. Federico D’Uva of Rawnet explains why this isn’t viable, and how to keep customers satisfied for longer. Customer centricity is ...

It's official. Power is shifting from the enterprise to the end-user in the restless world of e-commerce, and there's no stopping this. At least this is what Brokat Technologies (formerly Brokat AG) ...

Bridging the gulf between patient centricity ambition and reality has never been more important for pharma – luckily, this seemingly insurmountable goal isn’t as far out of reach as many envision.