He says the Total War games will always diverge from the "real" path of history, because the games allow players to make ...

The question is no longer whether synthetic media exists, it is how fast you can prove what is real when your stakeholders ...

In summary, true authenticity requires vulnerability—showing your true self and including imperfections. Authenticity can exist on its own; however, vulnerability strengthens authenticity.  (One more ...

Instagram is seemingly disassociating with the idea it can control whether the content that is posted to its platform is real ...

AI slop, as gen AI tools empowered users to manufacture limitless digital ‘content’ at the stroke of a prompt.

Authenticity is not a trend but a timeless advantage, and in today's competitive world, credibility will always be the most ...

The Association of National Advertisers (ANA) has just announced its annual Word of the Year, and for the first time, two ...

Trust is an asset. More and more studies are showing that when customers trust the companies they do business with, they come back, spend more and show more loyalty. It’s the same for employees. When ...