YouTube expands title A/B testing globally to all creators with advanced features. Test up to three titles or title-thumbnail combinations per video. YouTube's title A/B testing is now rolling out ...

YouTube has a long history of inviting people to try experimental features before pushing them to the masses. These options, as you may know, are often only available to select users. YouTube is at it ...

Some videos drag on for too long, which is why different video playback speed options exist—YouTube lets you increase a video ...

Sometimes a YouTube video deserves more nuanced feedback than a simple comment, or a “thumbs up” or a “thumbs down”. YouTube today is testing timed-specific emoji reactions for a small group of users.

Google is testing a new way to show you ads on the YouTube app for TVs — users can expect fewer but longer ads. The company said it is experimenting with this ad format for a better viewing experience ...