Rather than positioning itself as a stand-alone tool, TikTok is extending its presence through the marketing platforms that ...

Joe Garber is Chief Marketing Officer at Kainos Consulting, a management consulting firm that serves a variety of client needs worldwide. On the surface, marketing is getting more complex every day.

Nexion Travel Group introduced three new initiatives—Marketing Expert Program, the Marketing Lab and Social Share Pro—to provide its members with more ways in which to promote their agencies. “In the ...

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...

Entrepreneurship Essentials announces the launch of a comprehensive digital marketing program designed specifically for entrepreneurs seeking returns on investment from their marketing efforts. The ...

Affiliate marketing keeps growing fast, and the industry is worth $8.2 billion. Affiliate programs for beginners help people make money without needing a product or a big budget. You promote products ...

Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. Recently, a client hired us to bring more structure and momentum ...

The top reason why companies don't achieve significant user adoption of a loyalty rewards program is due to a simple lack of marketing. In general, large banks and corporations are really great at ...