Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

Consumer behaviour should always be what leads your decisions. If e-commerce shoppers are showing a preference it's time to ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

By turning everyday actions into rewarding experiences, brands shape how consumers engage, spend, and choose platforms.

2025 brought a new level of intensity to customer experience (CX) and consumer behaviour. In 2025 AI went mainstream, but ...

The Federal Trade Commission announced on Tuesday that it’s ordering eight companies that offer AI-powered “surveillance service pricing” to turn over information about the potential impact these ...