Any provider that consistently uses terms you don’t understand to describe what they do–or what you are getting from them–is probably doing what an old boss of mine called “hiding behind the ...

Every CMO’s monthly schedule now includes the requisite meeting with the digital team to review last month’s brand Web site dashboard. Indeed, it would be a short-lived tenure for any CMO who doesn’t ...

Looking for ways to use your website metrics but don't know where to begin? Let's start by putting Web analytics into some context. What they can't do is offer a magic formula for success on the Web; ...

Stop the presses! There's been a new development in how Google assesses web responsiveness. Okay, these changes happen all the time, and while changes are typically noteworthy, it is a constantly ...

While I love traveling, my family usually has to remind me about the importance of taking a vacation. We live in an always-on culture, but as the head of an internet performance monitoring company, my ...

Many digital teams are unaware of what's actually happening on their website or app, which is one more reason why you need to observe your customers regularly. Web analytics are highly susceptible to ...

Ask for a definition of “Web metrics,” and those in the know will not hesitate to explain. But be prepared to hear different stories. While there's no end of things to measure, there are two distinct ...

So you want to buy a Saab. If you’re looking to buy one in the U.S., you might start your search at Saabusa.com. There, customers can compare the latest models and find a dealer. Then they can ...

My partner and I constantly argue over two web metrics. He feels we want more repeat visitors while I feel the average time spent on our site is more important. Settle the argument, please. We’ll ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. ComScore, a leading measurer of website audiences, is refining its system to help advertisers avoid bombarding ...