If you answered yes, you were probably using a form of moral reasoning called "utilitarianism." Stripped down to its essentials, utilitarianism is a moral principle that holds that the morally right ...

Some customers take a utilitarian approach to your offerings, some engage emotionally and some fanatically. The path to success is different for each. With utilitarians, use continuity programs. With ...

Carla Tardi is a technical editor and digital content producer with 25+ years of experience at top-tier investment banks and money-management firms. Eric's career includes extensive work in both ...

The contemporary animal rights movement owes a great intellectual debt to Peter Singer's pathbreaking book Animal Liberation. In that book, Singer made a break with the dominant but limited Kantian ...

Would you sacrifice one person to save five? Such moral choices could depend on whether you are using a foreign language or your native tongue. A new study from psychologists finds that people using a ...

Greene et al. reported that brain areas typically associated with affect are activated when subjects make moral judgements about ‘personal’ scenarios, where one alternative requires directly causing ...