Email marketing ideas are more often the result of evolution than revolution. Usually, the best ideas come from taking a new look at the same types of email messaging you’ve see time and time again.

Relevance is email's holy grail, and no email is more relevant than a transactional email, which relates directly to something the recipient did. People love them, too: Transactional messages generate ...

Transactional e-mails represent a vast and mostly untapped selling opportunity. Messages such as order and shipping confirmations and account updates generally get opened and clicked far more than ...

I have an e-commerce client who is doing a complete makeover of their email program. One issue we struggled with was the definition of a transactional email and how much marketing language should be ...

Since the late nineties, marketers have been working hard to create more effective and efficient customer relationships through e-mail. Today most are focused on optimizing their e-mail marketing ...

ExactTarget has developed a tool that allows marketers to monitor and manage the content of transactional e-mails such as shipping and purchase confirmations. By taking a task normally managed by the ...

Esurance is using transactional mobile messaging to provide a better customer experience as smartphone-savvy consumers increasingly expect service-based alerts. The online insurance company developed ...