Research in the journal Food Quality and Preference sheds new insight into the role of pill color and shape in influencing patient perceptions on expected ease/difficulty of swallowing, taste, and/or ...

There are hundreds of thousands of distinct colors and shapes that a person can distinguish visually, but how does the brain process all of this information? Scientists previously believed that the ...

In a decade, Americans have saved an estimated $1.2 trillion by taking generic drugs instead of the high-priced originals. But the booming market in copycat prescription pharmaceuticals - coupled with ...