Pashun George and her sister grew up scratching their mother’s back before bed. Now, they charge $130 an hour for it. In 2010, they turned the tradition into a family business, Scratcher Girls, the ...

Itching for some R&R? People seeking unconventional relaxation methods are shelling out hundreds of dollars for professional back scratches, according to The Wall Street Journal. Toni George, the ...

Studies show that scratching overrides itch signals and engages pain-modulating regions in the brain, creating a sense of ...

Scratching isn't great for your skin, but new research shows why it feels good. To our surprise, we found that areas of the brain associated with unpleasant or aversive emotions and memories became ...

There is talk therapy, physical therapy and even massage therapy, but a new type of therapeutic approach is becoming increasingly popular. Back scratching therapy. Popping up in major cities across ...