For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...

Today (15th January, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data ...

Digital Out-of-home (DOOH) supply-side platform VIOOH has inked a strategic partnership with Atmosphere TV, a streaming TV ...

At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Understanding the effectiveness and usefulness of programmatic ad space buying is one sure of way of improving sales and building your customer base within a very short period This type of ad space ...

JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic ...

The early years of programmatic media buying targeting healthcare providers were characterized by widespread frustration. While marketers had little difficulty reaching HCPs in their “blue-jean ...