A few years ago, the ReWired Groupand Bob Moesta, my coauthor on my next book, Choosing College, undertook a project for the tutoring marketplace company, Wyzant. As players like Byjus, Khan Academy, ...

When it comes to creating an advertising campaign that hits the mark, it must resonate with consumers on many levels. Marketers need to work harder than ever before to be creative and make their ...

Google's Robby Stein confirmed (again) that Google is personalizing some of the AI experiences, including AI Overviews and AI ...

A new study (Olsacher et al., 2023) has reported on the effectiveness of personalizing messaging to convince potential organ donors through Instagram. This represents yet another extension of the ...