It’s that time of the year, with festivities keeping us busy as we meet friends, and family with a bunch of gifts. No wonder this is also perhaps the busiest season for marketers who release ...

Tredence launched Agentic Commerce accelerators to help retailers orchestrate AI-driven, personalized shopping journeys and ...

Jonathan Thirkill is founder and CEO of customer experience optimisation enterprise Boostify. Specialising in behavioural targeting and relevant, advanced content personalisation, Jonathan utilises ...

What does effective personalisation look like? The best example is your Amazon homepage. Amazon uses algorithms to personalise your homepage, by tailoring product recommendations based on search and ...

Unlike conventional ecommerce platforms that rely on large catalogues and generic recommendation engines, BeSpoke AI Stylist functions as a digital personal stylist and fashion assistant. The platform ...

Author: Aaron Crowe, Head of Revenue, APAC, Eagle Eye Discussions with retail leaders in Bangkok and Taipei reveal how ...

This content is contributed or sourced from third parties but has been subject to Finextra editorial review. Financial institutions have undergone a reckoning in the last decade, driven by rapid ...

Customer profiling is crucial for brands to determine ideal product flavours and marketing strategies in diverse Indian markets, but it can lead to stereotyping and oversimplification. Marketers face ...

Tanya Kant received funding from the Arts and Humanities Research Council as part of her Doctoral studies (2012-2015). Wherever you go online, someone is trying to personalise your web experience.