Growing your business and brand awareness requires more than just a traditional strategy. In today’s digital-first world, you cannot afford to ignore social media, industry-focused earned media, and ...

Authenticity is not a trend but a timeless advantage, and in today's competitive world, credibility will always be the most ...

Ironically, public relations has a reputation problem. Too many agencies and professionals use a rinse-and-repeat approach that blankets the same strategy across hundreds of clients. However, your ...

Public relations (PR) might seem like a private club reserved for the Samantha Joneses of the world, but anyone can become a PR pro with the right tools. Of course, you still need a solid strategy ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. While most of your team is winding down for the holidays and year’s end, business ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Shannon Tucker ...

Public relations (PR) has evolved from reactive press releases to strategic narrative engines driving SME growth across the ...

The world of public relations is multifaceted, striving to cover everyone's media needs, from established healthcare companies to fresh startups and celebrities in need of crisis management. PR for ...

Founder-led PR transforms brands by putting real people at the centre, building trust and authenticity that no marketing ...