Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into ...

Many PPC advertisers are willing to spend tens of thousands of dollars a month on clicks. Equally important are new landing page designs, strategies, and copy. Here’s why you should match your click ...

Lesson 1 of running a PPC campaign: track your conversions. A simple rule that we all try to stick to. But sometimes we can’t. Not all campaigns work so easily. It may be that conversions are too few ...

AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for 2026.

Welcome to Part 2 of Brand Bidding & PPC Optimization, a series to help today’s search marketer answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out ...

What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel.

In the first two posts of this series (PPC Testing Part 1: The Ground Rules and PPC Testing Part 2: Optimization Cheat Sheet), the basic rules have been set and you’ve learned some of the optimization ...