For millions of consumers, the sight or smell of Campbell’s soup triggers nostalgic associations with comfort, warmth, family, and childhood. But when the 140-year-old company, based in Camden, New ...

How to use social media more effectively in teaching and research, part one: your recording set-up How to use social media analytics to effectively expand your network The British Council’s report ...

“Open Innovation” refers to the opening of the innovation process towards external stakeholders’ knowledge, creativity and skills (Chesbrough 2003). Nowadays in particular consumers are understood as ...

In recent years the efficient execution of market research projects is challenged by the decreasing interest of consumers to participate in such initiatives. For instance, the response rate in ...

In our digital and social media focus month, Robert Dossin and Corinne Pilgrim describe how Janssen used Social Media Netnography Research to help improve its 24x7 schizophrenia website. In general, ...