Before you can begin creating your foolproof strategy, you need to know first – what is digital marketing? Digital marketing is a type of marketing and advertising that businesses use through online ...

Are you in the process of developing your 2022 customer-focused marketing strategy? Recently, I worked with a client to create their marketing strategy for the coming year. We held leadership strategy ...

A clearly defined purpose must infuse everything you do—from lead generation and the customer journey to sales and marketing. When you can accomplish that infusion, you are able to increase ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

As AI floods the content landscape, differentiation now hinges on story, structure, and human judgment—according to 10 B2B ...

Automation has scaled search marketing, but it’s also created an insight gap. Learn how marketing leaders can restore ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

Or should you let it go and start over with a fresh process? Stalled strategic planning gets you nowhere fast. This issue's dilemma asks about your deepest secrets—about what goes on in those planning ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

At the wireless speaker firm Sonos, I recently asked Sonos VP of brand and marketing Pete Pedersen to shed light on what’s been happening with Sonos’ marketing strategy. Paul Talbot: What works ...