Young Yuh's skin care and makeup routine usually takes 35 minutes: cleanser, toner, some type of serum, moisturizer, sunscreen, primer, concealer, contour, blush and eyeliner. For many straight men ...
Former baseball pro Alex Rodriguez is not your typical makeup customer. Straight, Gen X and traditionally masculine, he’s perhaps one of the last celebrities you would expect to launch a beauty ...
It would be too easy to hold Gen Z’s gender-fluid zeitgeist responsible for the advent of men’s makeup. Alas, it is not their untouchable Western woke-ness that birthed a personal care market ...
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