Is it time to give up your travel rewards program? That's not a theoretical question for Karin Kemp, a retired graphic designer from Matthews, North Carolina. With few opportunities to travel last ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Although more than half of the top 50 grocery chains today have card-based loyalty marketing programs, many retailers have yet to connect to the missing link that make these programs profitable and ...

NEW YORK (AP) -- Just swipe the card at the checkout register and get a discount on tomatoes or toothpaste, or whatever the specials are. You save money and the store builds a record that lets it know ...

For decades, businesses have relied on the punch card as the backbone of their customer reward program. That seemingly ageless loyalty program, however, might not be as timeless as was once thought.

For the new year, I’m determined to make the most of my credit cards, points, and miles to ensure I fully maximize my loyalty ...