Ad agency holding companies are ruthless at prioritization. These massive organizations command so much of the world’s advertising budgets that they need to put resources behind the biggest markets ...
TV News Check on MSN
Rewriting the ad playbook to bring linear & streaming together
Sustaining fan engagement and monetizing live sports requires a blended strategy pairing linear’s scale with the precision and dynamism of digital. The post Rewriting The Ad Playbook To Bring Linear & ...
Hosted on MSN
Local TV Is Finally Ready To Go Programmatic
After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
NEW YORK, May 8, 2025 /PRNewswire/ -- ITN, the leader in automated activation technology for local TV, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today ...
ITN and Magnite recently launched the industry's first LocalLinear TV Private Marketplace, allowing programmatic buyers to access local linear TV and digital video inventory in a unified digital ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback