Data is one of the most important yet least understood resources in business today. With data governance policies in place, your company can finally understand what information it has and how to ...

Opinions expressed by Entrepreneur contributors are their own. There’s no question that conversion rates are important to the success of any business. After all, a company can’t make money if its ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It’s 2021, and if you still feel website traffic is a good metric to evaluate your ...

Digital marketing departments invest great amounts of money and staffing resources trying to position themselves in the most effective way to present and ultimately, sell their products. Every digital ...

Conversions have always been a vital metric of success in marketing, and the rise of account-based marketing ( ABM) has made them all the more important. After all, if you're allocating your time, ...

However, even the best technology on the planet can’t convert prospects to customers if the underlying lead nurturing strategy is suspect. Here are 7 tips for designing a lead nurturing strategy to ...

If you spend time inside a SaaS growth team, you’ve heard the debate: “Do we need a better hero image, or is the CTA not bold enough?” Someone suggests A/B testing a new button color. Another proposes ...

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In a landscape where everyone adheres to a common UX standard, where ease of use is a given, the question arises: How does one stand out? This dilemma is particularly pressing for challengers striving ...

Social media is an integral part of digital marketing strategy for many enterprises. Though the increase in social media use allows enterprises to interact with potential customers, the competition ...