Personalization has become one of the most influential forces in today’s consumer marketplace. Across industries, people are increasingly drawn to products and services that reflect their identity, ...

The hyper-personalization trend is somewhat new but an obvious outgrowth from the digital age. This describes the way companies use data tracking by targeting ads, products, sales, and services for ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. In the ever-evolving landscape of consumer engagement, ...