Developers aren't short of networks to advertise their wares on, but the ability to target campaigns at the right people is crucial. That's a factor that's resulting in app discovery platform AppTap ...

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

As ad networks go interstitial's and banners have always been the staple for displaying creative content. Then about two years ago other methods started to surface such as push alerts, dialogue alerts ...

Brands like Visa and Gatorade have begun advertising across Marriott's many screens. Its booking app? Ads. Your hotel room TV? Ads. The Wi-Fi login page? More ads. Marriott is turning its mobile app, ...

Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critical ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

APP's pivot to e-commerce and web advertising segments has driven their renewed growth opportunities indeed, as observed in the accelerating top-line growth & richer profit margins. If anything, we ...