A 30-year professional shares the story that changed his approach to life insurance sales and a script to overcome the top objection. This week’s Stay Paid guest, Bill Thurman, is an author, an agency ...

When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity. We ...

Whether you are pitching a market expansion, proposing a strategic acquisition, or advocating for a major technology investment, you often face objections. The stakeholders might say the timing is ...

Forbes contributors publish independent expert analyses and insights. Skilled marketers must proactively address customer objections in their content to win sales. Employ "fearless marketing" by ...

You're shopping for a new car and you're about to make a deal. It's the make, model and color you want. However, you're anxious and you're just not sure. Your anxiety exists on several levels: That's ...

There are a lot of things that can lead to not understanding your solution for their problem. That is what you are doing, right? Coming with a solution. Be careful to plan ahead and focus on ...

In the past, when salespeople were engaged at the beginning of the discovery stage, they took small steps into unknown territory with their customers. They had the opportunity to ask thoughtful ...

Objections in life insurance aren't a dead end - they're an opportunity to build lifelong client relationships ...

These six words to salespeople are like fingernails on a chalkboard: “I need to think about it.” It’s the most difficult common objection to overcome for most life insurance agents, especially those ...

We are all faced with objections, but what sets you apart from your competition is how you handle those objections. Here are my proven strategies on how to anticipate and understand objections, ...

Discover how to identify real objections versus smokescreens and learn how to transition objections into opportunities for trust and rapport. Master Objection Handling: Learn Sam Taggart’s proven ...

This mistrust is a multi-headed monster. The skepticism comes from a lack of understanding or negative experience with life insurance. And why not? The insurance industry is full of products that, ...