Google (NASDAQ:GOOG)(NASDAQ:GOOGL) Cloud CEO Thomas Kurian highlighted some of the paths his company has made to monetize artificial intelligence, during his presentation at Goldman Sachs Communacopia ...

Next steps for publishers seem to focus on AI-powered brand safety and monetization features built into Google's ad platforms. The company on Thursday released several tools for publishers to help ...

Goldman Sachs analyst Eric Sheridan maintained a Buy rating on Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) with a price forecast of $220 on Thursday. Sheridan said that expanding upon its recent AI ...

Ad-Shield’s certification partnership with Google announced Tuesday should enable publishers to gain higher dark traffic monetization. The partnership allows publishers to monetize premium Google Ad ...

BofA keeps Buy on Alphabet, sees AI driving new revenue via subscriptions and smarter ad monetization. Analyst says Google's AI tools may cut clicks but boost targeted ads; Gemini subs could hit $12B ...

In the AI era, SaaS companies face a new reality, where the unit of value is no longer a user or seat. It’s now dynamic, distributed, and measured in actions (not access). As software gets smarter, ...

Google (GOOG) (GOOGL) on Thursday announced several updates for its sell-side adtech products—Ad Manager, AdSense, and AdMob—that will automate manual work for publishers and monetize their content ...

Google announced Monday that it’s shutting down all AdSense accounts in Russia due to “ongoing developments in Russia.” This effectively ends Russian content creators’ ability to monetize their posts, ...