A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...
The marketing funnel is officially over – according to Google, at least. On Monday, during its NewFronts presentation in New York City, Kristen O’Hara, VP of agency, platform and client solutions, ...
Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...
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