GoPro 's launch of the Hero 4 Session in July was its first major blunder as a public company. GoPro assumed that the $400 device would complement its premium Silver and Black cameras, but dismal ...

Now half its original starting price, GoPro's tiniest camera likely wasn't selling well so far this season. Specifically on Friday, GoPro just dropped the price of its HERO4 Session camera by $100 to ...

Like iPad with tablets and Sonos with wireless speakers, GoPro has become synonymous with the action camera market. With the GoPro Hero4 Session, the company is further gapping the competition, making ...

GoPro previously sold the Hero4 Session for $399.99, the same amount as its more feature-rich Hero4 Silver. I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of ...

In early December, GoPro cut the price of the Session again to $200, which Citigroup analyst Jeremy David estimates will cost the company up to $40 million in revenues during the fourth quarter.