Search results are not chat results. In search, the input is a query. The output is what we have called a SERP, or search engine results page. A SERP is full of answers and ads. It has links to ...

Although they offer a very different user experience, search engines like Google or Bing and generative AI chatbots such as OpenAI’s ChatGPT cross over in terms of functionality in a very important ...

PlushBeds enhances its product detail pages with AI question prompts. Beyond its conversion rate increase, the mattress brand’s customer service calls have decreased and its SEO ranking increased ...

Search isn’t just links and blue titles anymore. AI answer engines are shaping what people see first, trust first, and buy ...

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...

Generative AI is bringing an increasing amount of traffic to online retailers, but these shoppers are 23% less likely to convert than traffic from other sources, according to new data from Adobe.

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. I would think so. Our general understanding of what it means ...

Generative AI, when harnessed correctly, has the potential to revolutionize the way companies operate, innovate and compete. But the question that arises is, how can businesses effectively tap into ...

A new buzzword is making waves in the tech world, and it goes by several names: large language model optimization (LLMO), generative engine optimization (GEO) or generative AI optimization (GAIO). At ...

BrightEdge engineers have developed a "generative parser" to support Google’s eventual rollout of its search generative experience (SGE) from Search Labs. The parser interacts with artificial ...

GameSpot may get a commission from retail offers. An update to the Call of Duty HQ page on Steam confirms that Activision's development teams do in fact use "generative AI tools" as a means to "help ...