When you dive into Excel, you quickly realize the power it holds for data analysis and prediction. Two of the most potent tools at your disposal are the TREND and FORECAST functions. These functions ...
FORECAST.ETS applies an exponential triple smoothing (ETS) algorithm to create forecasts that can include trend and seasonal components. The syntax for the FORECAST.ETS is =FORECAST.ETS (target_date, ...
As the PPC landscape continues to evolve, having the ability to predict future campaign performance is invaluable. This article will cover some of my favorite PPC forecasting techniques using Google ...
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