Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. How is the legendary automaker Ford Motor Company (NYSE: F) ...

In the mid-1990s, Ford unveiled a new concept car, the GT90, at the 1995 Detroit Auto Show. As the name suggests, it was related to the iconic race cars of decades earlier, though the GT90 was seen as ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching "Ready, Set, Ford" ...

Ford is rolling out a new dealership design, 'Ford Signature 2.0,' to create a more welcoming, hotel-like experience. This new approach emphasizes hospitality and lower sales pressure, based on ...