FetchBack announced yesterday that it has launched a recommendation engine as part of its retargeting solution for advertisers. Read the release. FetchBack CEO Chad Little discussed the new product ...

Chad Little is CEO of FetchBack, a retargeting company. AdExchanger.com: From your blog, I see that you’ve delivered $64.5 million in revenue for your clients – is that in the past two years? Care to ...

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FetchBack is expected to release data Tuesday showing that its retargeting technology outperforms paid search in tangible returns on the dollars invested in each. Comparison tests done by the ad ...

Ecommerce services provider GSI Commerce has acquired FetchBack, an ad startup that specializes in retargeting. Terms of the deal were not disclosed, but a TechCrunch source puts the cost at roughly ...

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Retargeting is a term that is now used more to describe a situation when someone leaves a site and later, as she surfs the Web, sees an ad (or is served an ad) for that site, according to Chad Little, ...