Six years ago, I wrote (with colleague Jennifer Riel) a Harvard Business Review article on functional strategy. But the questions about functional strategy keep coming unabated. It is a vexatious ...
During my first foray into marcomm leadership, every project seemed on fire. If the project was due at 3 p.m., the first draft was ready at 2 p.m., giving little time for adjustments. I noticed this ...
In most cases, tech products and tools are for widespread use—they’re usually not created just for tech professionals or IT specialists. By bringing together the strengths and perspectives of a ...
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