Can 404 and soft 404s errors affect your Google search rankings? According to Google, the answer is no. However, there is an exception you will want to know about, in ...

Google has been saying that 404 error codes are a normal part of the web, that 404s are not a low quality signal and that they don't use up your crawl budget. Now, John Mueller of Google explained why ...

Google’s John Mueller recently provided some guidance with regards to invalid URLs on a website. An invalid URL should return a 404 error so it’s clear to Google ...

Over the past several days, I think starting around April 9th, Google made some change to how it detects soft 404s and that change may be causing ranking issues for some sites in Google Search. A soft ...