While other traditional media channels are declining—and marketers wrestle with higher costs and challenges associated with the addressability of certain digital media—U.S. brands are continuing to ...

Direct mail is a strong marketing staple that easily keeps pace with consumers' evolving preferences and marketers' ongoing needs, according to "The Future of Direct Mail 2023," published June 12, ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...

PFL, a hybrid experience company, recently released the “Hybrid Experiences Bring Direct Mail Into the Digital Age” Forrester Opportunity Snapshot Study on how current marketing strategies are being ...