When companies fail to achieve a return on their investment in direct mail marketing, they tend to blame the channel. Some go so far as to declare direct mail obsolete in the digital age. But ...

Crafting direct mail that captures attention and inspires action is both an art and a science. With digital noise at an all-time high, direct mail stands out for its ability to connect in a personal, ...

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts.

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today announced the launch of the company’s flagship product, delivering the marketing industry’s first-ever ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...