The ultimate proof of differentiation is measurable impact—market share, client outcomes and mission fulfillment.
Similarity in design impacts how car-buying customers perceive brands. Traditionally, nonelectric cars have been designed ...
Small business owners usually are fully aware of product differentiation, even if not by that name. Products in a retail store are different not only in terms of what they do for the consumer but also ...
Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...
Starting a new business and getting initial clients is a struggle for just about every entrepreneur. However, there comes a time in almost every enterprise when leaders realize that something has to ...
In the Introduction to the Derivative video we introduce the notion of the derivative of a function and explain how the derivative captures the instantaneous rate of change of a function. In the ...
Editor’s note: This Commentary by James R. Delisle provoked an avalanche of reader comments. Because of the extraordinary level of interest in the essay, Education Week published a response by one of ...