Lately, though, there’s been a new title on the rise that is, to me, the most interesting in this decades-long attempt at rebranding: the strategist. Look at the way most branding agencies describe ...

Toyna Chin is the Head of Marketing at Novotech, a global CRO. She writes about leadership, marketing, and lessons of day-to-day business. Every leader has an opinion on how their organization should ...

Once you’ve identified your audience and refined your message, your design strategy becomes the difference between a mail piece that performs and one that gets ignored. Images, fonts, layout, copy, ...

The global business landscape is undergoing a profound transformation. The era of treating sustainability as a peripheral ...

As a prerequisite and foundation for production and manufacturing, the design of product manufacturing process plays a crucial role in improving production efficiency, controlling resource consumption ...

As individuals report a greater loss of control and decreased trust in institutions during COVID-19, employers are left wondering how to facilitate a successful return to the office. Supported by ...

Mithun leaders emphasize the importance of measurable design interventions—including daylight, acoustics, and inclusive ...

These days, the architecture industry cannot disregard how significant the challenge of sustainability has become. One strategy for achieving sustainable development is a circular economy, based on a ...

The VW Group, composed of 10 brands including Audi, Porsche, Skoda, SEAT, Ducati, and others, is placing a greater emphasis on design in its business. Design departments of the various VW Group brands ...