Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

CINCINNATI--(BUSINESS WIRE)--Eighty-five percent of consumers want whiter teeth but only 40% are satisfied with the whitening results from toothpastes available today 1. Crest, the #1 toothpaste brand ...

Procter & Gamble brand Crest introduced its Pro-Health HD two-step daily use toothpaste at the recent Chicago Dental Society Midwinter Meeting. The toothpaste has a unique two-stage delivery system.

WASHINGTON, April 4, 2024 — Until the mid-20th century, toothpastes were little more than pleasant-smelling abrasives. But in 1955, the introduction of Crest toothpaste brought fluoride chemistry to ...

CINCINNATI--(BUSINESS WIRE)--Research shows that nearly half of U.S. adults suffer from tooth sensitivity, 1 which can cause people to avoid certain foods, beverages, and beauty regimens, in fear that ...

Those little blue microbeads in your Crest toothpaste may be getting stuck in your teeth and gums, prompting dentists to ask toothpaste manufacturers for a change. The tiny scrubbers contain the ...