The Value Proposition Canvas is a tool designed to help businesses create value for their customers. Typically, this relates to products or services. However, I have found the framework incredibly ...

Content marketing for law firms is hard. Unfortunately, fun, exciting, and engaging aren’t usually the first words people use to describe content in the legal industry. The content that most law firms ...

Fancy writing gadgets can’t match the feeling of scribbling away to your heart's content. Sometimes, only a pen and paper will do. Disconnected from the internet but connected to your creativity and ...

Traditionally, employee advocacy is the final step in the social media sharing journey. Marketing teams create content, share it on official brand channels and then encourage employees to share it.

Create no-cost infographics in NotebookLM, customizing language, orientation, style, and brand colors, so your summaries are ...

AI-generated videos are already here, and this machine is unstoppable. According to a Wistia report, 41% of videos will be created with AI in 2025 — double the share from last year. AI now plays a ...

A content calendar is necessary for every B2B business that wants to establish an effective social media presence. It helps you coordinate and centralize social media campaigns and prevent mistakes.

With ChatGPT in your toolkit, you can now generate high-quality, on-brand content in record time. If you're a content creator, you manage multiple social media accounts, run a brand’s content calendar ...

There is a lot of content out there. And guess what? 99% of it is terrible. Then, there is that 1% of content – the really good to absolutely phenomenal stuff. Sometimes, that is hot news, like the ...

Short videos are in high demand. Across large platforms like Instagram, Facebook, YouTube, and TikTok, users are watching billions of videos every day, with companies benefiting massively from this ...

Feeling tapped out when it comes to creative content ideas? If you feel like you’ve done it all, I challenge you to explore these 14 uncommon types of content. Many marketers overlook these ...